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New CEO to Lead Florida Hospital Ormond Memorial

Florida Hospital Ormond Memorial is pleased to announce that after a nationwide search, Mark LaRose, currently the Chief Operating Officer at Porter Adventist Hospital in Denver Colorado, will assume the position of Chief Executive Officer (CEO) at Florida Hospital Ormond Memorial in early August of this year.

“I’m very excited about this opportunity to join the team at Florida Hospital Ormond Memorial and Florida Hospital Oceanside,” said LaRose.  The Florida Hospital operations in the region are in a great position for growth and continued quality health care with the new hospital on Williamson Avenue set to open in the summer of 2009.  I’m honored be a part of this new level of health care excellence in the Ormond Beach and Daytona Beach communities. “

As CEO, LaRose will lead the executive team responsible for the overall fiscal and medical management of Florida Hospital Ormond Memorial and Florida Hospital Oceanside.  His focus in the first 100 days of service will be to meet as many of our stakeholders as possible, learn about our mutual needs and goals, and look for ways to add value and vision to our future healthcare needs.  He will also focus on continuing to build relationships in the community, as well as with the patients, physicians and staff.

LaRose brings with him more than 29 years of healthcare experience and a wide breadth of knowledge in both state and national health care issues.  His educational background includes a double major in Management and Accounting from Loma Linda University in Southern California and a MBA with concentration in Health Care Management from Colorado Technical University.

“The board search committee and the administrative team feel strongly that LaRose has the experience and expertise to lead Florida Hospital Ormond Memorial successfully into the future and continue the tradition of being a leader in providing quality healthcare in Volusia County”, said Mike Schultz, chairmen of the Board of Directors.

Before serving as COO at the 368 bed Porter Adventist Hospital in Denver Colorado, LaRose served as the President and CEO of Ukiah Valley Medical Center in Ukiah, California from  2001 to 2007. Prior to that, he was a Chief Financial Officer at San Joaquin Community Hospital in Bakersfield, California.

A welcome reception will be held on Friday, August 15, 2008, from 4:00 pm to 6:00 pm at Florida Hospital Ormond Memorial’s Café Annex. 

Please RSVP by calling 386- 671-5090.