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Free Subs For First 100 Smokers Who Quit “Cold Turkey”

Who:  Florida Hospital Ormond Memorial


What:  Free “cold turkey” subs will be offered to the first 100 smokers who quit cold turkey on the spot and dispose of at least a half-pack of cigarettes.


Where:  Florida Hospital Ormond Memorial Café Annex, 875 Sterthaus Ave., Ormond Beach


When:  9 a.m., Thursday, Nov. 20, 2008


Why:  Florida Hospital Ormond Memorial and Florida Hospital Oceanside will become tobacco free on Nov. 20, as part of the national Great American Smokeout. A special announcement with the American Lung Association and the City of Ormond Beach’s Deputy Mayor will be made at the hospital’s main entrance.


“Going tobacco and smoke-free reflects our commitment to the health and well being of our community,” said Mark LaRose, president and CEO, Florida Hospital Ormond Memorial. “Because health care goes beyond mending bones or tending to immediate medical needs, we’re doing everything we can to enhance and promote healthy lifestyles for those we serve.”


As part of the initiative, all tobacco products will be eliminated in and around all Florida Hospital buildings and grounds, including our hospitals, clinics and parking areas. Smoking and tobacco cessation programs will continue to be offered, as well as over-the-counter nicotine replacement therapies in hospital gift shops.


Photo Opportunities:  Yes


Interviews:  Yes


  • Mark LaRose, President/CEO
  • Darlinda Copeland, Chief Operating Officer, who led the initiative
  • Suresh Desai, MD, Pulmonologist
  • Two Florida Hospital Ormond Memorial employees, who were long-time smokers, will share their experiences in kicking the habit.